An audit is an integral part of any business. It is a step that ensures the company’s financial records are accurate and follow specific applicable rules, laws, and regulations. But an audit should not only happen to your finances. Even online marketing efforts like search engine optimization also need an audit to help you gauge their performances better.
If your business utilizes search engine optimization services and has not done your SEO audit yet, it is time to add it to your yearly business checklist.
What Is an SEO Audit?
SEO audit involves comparing your website’s performance to the best practices. Doing so would help you understand how well your web presence is performing. This step is best done every time the marketing team needs to make some adjustments. With the audit as facts and figures basis, the team can identify their next steps better.
When doing an SEO audit, your team will usually come across the following:
- See the technical SEO issues
- Find any issues regarding the website structure that affects the SEO performance
- Sight any on-page SEO problems that need to be addressed
- Foresee potential off-site problems
- Better gauge the user experience and help it improve
- Witness content gaps and opportunities
- Gain some competitive marketplace insights
It involves analysis of the whole platform in different categories. Some of the aspects that are studied are the following elements:
- Mobile SEO analysis
- International SEO analysis
- Off-page analysis
- Legacy Domain Issues
- URL Structure
- Page Speed
- Redirections
- Canonical Tags
- Duplication
- Keyword Research
- Images and Videos
- Meta Data Analysis
- Site Content Structure, and more others
Each audit would take the team one to two months of careful analysis. Everything is done in a thorough investigation process to ensure an accurate report and impactful recommendations.
What You Can Expect From an SEO Audit
It Should Be Detailed
An SEO audit is a detailed examination of one’s search engine optimization happenings. That means it should cover the content and its structural components―everything that can affect the performance of an SEO. The audit you should get must make you perfectly understand what is happening within the platform.
It Should Be Easy to Understand
Clarity and answers are what you look for when you conduct a thorough SEO analysis. You should be looking at an easy-to-understand report, not a document that would only bring confusion. An audit should answer problems with figure-based solutions. It should help you connect the dots of why your current numbers are the way they are now.
You Should Get an Actionable Recommendation
Understanding the current scenario is not the only output that you should get from the audit. Besides knowing the “what,” it should also answer “how” you should move forward. By looking at the information you have gathered, you should come up with an easy roadmap toward your next steps.
Conclusion
SEO is a valuable tool that could boost your site’s online performance. If your company is looking forward to long-term success, it will help if you do frequent SEO audits. It acts like a health check for the business that helps people gauge where their business’ health stands at the moment. By not forgetting this crucial step, the team can clearly see the problematic parts of this online marketing effort and help lead them to create better implementation projects.
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